I’m going to say something that might upset the $4 drugstore shaving cream crowd: most shaving products are terrible at their one job. They dry out your skin, leave razor burn behind, and if you’re unlucky enough to get ingrown hairs, they basically do nothing to help. So when I came across Truly Beauty’s Coco Cloud Luxury Shave Butter, a $32 jar of whipped coconut shaving cream, I was skeptical. Luxury shave butter? Really? But after digging into the formula and what actual users say, I get why people keep coming back to this stuff.
Pros & Cons
| ✅ Pros | ❌ Cons |
|---|---|
| Whipped coconut milk formula hydrates while you shave | $32 for a 6oz jar isn’t cheap |
| Actually helps prevent ingrown hairs (not just marketing) | Contains fragrance, which sensitive skin types may react to |
| Doubles as a skin conditioner – not just a foam-and-rinse product | Backordered frequently due to high demand |
| Works on multiple body areas (legs, underarms, bikini line) | Thick texture means you go through the jar faster than expected |
What Is Coco Cloud Shave Butter?
Coco Cloud is Truly Beauty’s take on what shaving cream should have been all along: a whipped, coconut milk-infused butter that conditions your skin while you shave. It’s not a thin foam that disappears the second water touches it. It’s a rich, creamy formula that sits on the skin and actually softens the hair follicle before the razor gets near it.
The key ingredients tell the story. Coconut milk and coconut oil form the base, bringing deep hydration to skin that’s about to take a blade. Shea butter adds slip and moisture. Argan oil and vitamin E work on skin elasticity and repair. Green tea extract brings anti-inflammatory properties to calm post-shave irritation. There’s also vanilla extract in there, which gives it that subtle sweet scent.
The texture is genuinely different from anything you’d find in a CVS aisle. It’s whipped – almost like a body butter that happens to work as shaving cream. That thickness means the razor glides differently. Less tug. Less drag. Fewer of those tiny nicks that sting when you step into the shower tomorrow.
The Ingrown Hair Angle
Here’s where Coco Cloud separates itself from the pack. Most shaving creams treat ingrown hairs as an afterthought. Maybe you’ll get less irritation. Maybe not. Good luck. Truly Beauty designed this specifically to combat them, and the ingredient list backs it up.
Coconut milk softens the hair shaft before you even start shaving, which means the razor cuts cleaner instead of tugging and leaving sharp edges that curl back into the skin. Vitamin E and argan oil keep the skin supple afterwards so new growth has an easier time breaking through the surface. The green tea extract calms the inflammation that makes ingrowns so painful and visible.
I can’t claim this is a miracle cure for everyone who struggles with ingrowns. But the logic of the formula makes sense: soften the hair, protect the skin, reduce the inflammation. That’s three points of intervention where most shaving creams do zero. The user photos on the product page show before-and-after improvements on bikini lines that are honestly pretty convincing.
How It Actually Feels to Use
The application experience is more spa than shower. You scoop a small amount out of the jar, and the whipped texture means it spreads easily without needing to build up a lather. The coconut-vanilla scent is present but not overwhelming. It smells like vacation, not like a coconut air freshener, which is a distinction more brands should care about.
On the skin, it stays put rather than sliding off like foam does. That’s the butter aspect doing its job. You get a close shave without the razor skipping or dragging, and when you rinse, the skin underneath feels moisturized already. Not greasy. Not sticky. Just soft.
The post-shave situation is where this product earns its price tag. There’s no tight, dry feeling five minutes later. No immediate scramble for lotion. The shea butter and oils leave behind enough residue-free moisture that you could skip body lotion entirely and not regret it. For people who shave their legs, that alone is worth paying attention to.
What About the Downsides?
Let’s be honest about the trade-offs. Thirty-two dollars for a 6oz jar of shaving cream is steep. You can buy ten cans of Barbasol for that price. If you’re someone who shaves daily and goes through product quickly, this jar won’t last nearly as long as you’d want it to. The thick texture, while great for performance, means you use more per shave than you would with a foam.
The fragrance is another consideration. It smells great, sure, but fragrance is a common irritant for sensitive skin types. If your skin reacts to scented products, this might not be your answer. The formula contains parfum, and while it’s not the first ingredient, it’s there. Truly Beauty does list it as suitable for most skin types, but anyone with known fragrance sensitivity should approach with some caution.
Stock availability has also been a recurring issue. The product frequently shows up as backordered, which tells you it’s popular, but also means you might have to wait. If you’re counting on this for a vacation or event, order early.
Who Should Buy It?
Coco Cloud makes the most sense for someone who’s tired of the shaving status quo. If you deal with razor burn, ingrown hairs, or post-shave dryness regularly, the $32 starts looking less like a luxury splurge and more like a targeted solution. The formula genuinely addresses problems that drugstore shaving creams ignore completely.
It’s also a solid pick for anyone who shaves larger areas (legs, primarily) and wants to skip the post-shave lotion step. The built-in moisturizing properties aren’t a gimmick. Your skin actually feels conditioned afterwards, and that saves time and product on the back end.
On the flip side, if you’re a face-only shaver with normal, non-sensitive skin, you probably don’t need this. A good quality drugstore shaving cream will serve you fine. And if $32 for a jar that lasts a couple of months is genuinely outside your budget, don’t stretch for it. There are decent alternatives at lower price points.
🛒 Where to Buy
(affiliate link, I may earn a commission at no extra cost to you)
The Bottom Line
Coco Cloud Luxury Shave Butter is one of those rare products where the marketing and the reality actually line up. It’s not just a shaving cream in fancy packaging. The coconut milk base, the whipped texture, and the focus on preventing ingrown hairs come together in a formula that performs noticeably better than anything you’d grab off a drugstore shelf.
Is it worth $32? If you deal with the problems it solves (razor burn, ingrowns, dry post-shave skin), yes. If you don’t, it’s an expensive jar of nice-smelling cream. The value lives entirely in the results, not the vibe. And the results, from everything I can see, are real.
Check out Coco Cloud on Truly Beauty and see if the backorder status is in your favor.
